Digital marketing trends in 2016. So, what are some of the digital marketing trends in 2016 what will play a key role for your organization? As digital marketing is constantly evolving in terms of new tools, new social platforms, channels and new technology, it can be a daunting task to keep up with all the…
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Facebook advertising: so, you decided to start a social media marketing campaign on Facebook. Congratulations! However, are you well versed into the actual formulation of the Ad, your target market and overall cost? Do you know what a CAC is? Well, not all is lost. Here’s a quick run down on how to measure your…
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There are a lot of rapid changes in the digital marketing landscape. As retail shoppers move to make their purchases online more and more each season, here are 5 key digital marketing factors that will impact the future of e-commerce. Digital medium will influence majority of sales. It is estimated that 64% of retail sales…
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The new Google+ is out! The new re-vamped design and the new version is out on November 17, 2015. It is based on an opt-in basis. So, what’s different this time around? Here’s a brief look at how people are using the new Google+. The two main areas of interest are: Communities and Collections. Communities…
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Twitter shares button update: there’s a lot of debate going on in the social marketing space regarding the latest decision from Twitter to remove the shares button. As you may know, Twitter shares number has been a valuable source of social stickiness in measuring the quality, relevance and shareable level of your content. Although, there…
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Social selling news: Shopify announced a new mobile app called Sello on November 12. Sello is a social selling media app that allows individuals to sell via their social platform of choice. Using the mobile app is fairly easy. Take a snap of the product that you’ll like to sell and then push a link…
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