In the ever-evolving landscape of digital marketing, staying ahead of the curve is imperative for businesses aiming to thrive online. As we step into 2024, the digital sphere is brimming with exciting trends that can redefine your marketing strategies. Here’s a concise guide, designed with your success in mind, outlining the key digital trends to…
Read more
The eCommerce space is always changing. Since the Covid-19 pandemic, we’ve seen dramatic acceleration worldwide. According to IBM’s U.S. Retail Index, the pandemic has increased the shift away from retail stores by approximately 5 years. Consequently, retailers are projected in-store sales to decline by about 60% this year. In a “wake-up” call, both retailers and…
Read more
How to optimize for Google Feature Snippets SEO is a critical part of your digital marketing strategy and execution. It is more than just writing content. It’s knowing how to write content. This makes a large difference in that, it drives your time, budget and revenue. SEO can get very technical but this article is…
Read more
There’s no doubt that digital marketing trends are changing at a phenomenal pace. You always have to be forward-thinking. With the latest developments, we’ll like to highlight five must have digital marketing initiatives that every organization should implement today. 1. Conversational Marketing Gartner highlighted Conversational Marketing along with AI early this year in their marketing…
Read more
As we have a better understanding of AI and its role in digital marketing, marketers now are able to use it more intelligently. Particularly, AI is now used to harness the ever mounting customer data points on understanding and transforming the customer journey. The main goal of AI is to increase effectiveness, productivity and efficiency…
Read more
Digital marketing trends: analytics as a “feel good” approach. Social and mobile moves to new heights. Marketing budget growth slows. Here’s what’s hot in the world of digital marketing via Marketing Charts. The CMO survey results have been released on September 10th. There are 3 main trends that are seen. Specifically, it involves marketing budgets…
Read more
As CMOs play an increasing role in driving long-term strategy and business development, what are some of the focus areas to drive revenue and increase margins, particularly as it relates to digital marketing strategies? According to the CMO Council, the CMO shift to gaining a business lift can be seen in the below chart. What…
Read more
Artificial Intelligence (AI) continues to be a hot topic across all business areas, including marketing. This article briefly looks at the current status this year and what we can expect to see happening for the rest of 2018 and 2019. Before we go into that, let’s consider how AI Marketing Automation is coming togehter and…
Read more
As we start the new year off, here are the 5 best digital marketing trends that happened in 2017 to take note of via eConsultancy: Less than half of consumers satisfied with retail apps. New research from Apadmi has found that retail apps are failing to meet the expectations of consumers, with just 40% of…
Read more
It’s time to turn your digital marketing specialists into generalists! According to Adage last week, there are some key areas to focus on in order to ensure that your message is well positioned across all your mediums. For this, a specific view combined with a general outlook and understanding is needed. In particular, how do…
Read more