Top Methods that Marketers Can Drive Revenue and Improve Margins

As CMOs play an increasing role in driving long-term strategy and business development, what are some of the focus areas to drive revenue and increase margins, particularly as it relates to digital marketing strategies? According to the CMO Council, the CMO shift to gaining a business lift can be seen in the below chart. What are your thoughts? Do you agree that this drives revenue in a better fashion or other methods should be considered apart from the list below.