In the ever-evolving landscape of digital marketing, staying ahead of the curve is imperative for businesses aiming to thrive online. As we step into 2024, the digital sphere is brimming with exciting trends that can redefine your marketing strategies. Here’s a concise guide, designed with your success in mind, outlining the key digital trends to…
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As we have a better understanding of AI and its role in digital marketing, marketers now are able to use it more intelligently. Particularly, AI is now used to harness the ever mounting customer data points on understanding and transforming the customer journey. The main goal of AI is to increase effectiveness, productivity and efficiency…
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Digital marketing trends: analytics as a “feel good” approach. Social and mobile moves to new heights. Marketing budget growth slows. Here’s what’s hot in the world of digital marketing via Marketing Charts. The CMO survey results have been released on September 10th. There are 3 main trends that are seen. Specifically, it involves marketing budgets…
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As CMOs play an increasing role in driving long-term strategy and business development, what are some of the focus areas to drive revenue and increase margins, particularly as it relates to digital marketing strategies? According to the CMO Council, the CMO shift to gaining a business lift can be seen in the below chart. What…
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As we start the new year off, here are the 5 best digital marketing trends that happened in 2017 to take note of via eConsultancy: Less than half of consumers satisfied with retail apps. New research from Apadmi has found that retail apps are failing to meet the expectations of consumers, with just 40% of…
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It’s time to turn your digital marketing specialists into generalists! According to Adage last week, there are some key areas to focus on in order to ensure that your message is well positioned across all your mediums. For this, a specific view combined with a general outlook and understanding is needed. In particular, how do…
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